The purpose of this article is to tell you how to take a perfectly good (or
even a great) product that you've potentially spent years and millions of
dollars creating - and thoroughly and efficiently ruin it in the shortest
amount of time possible.
"Why would I want to do that?," you might ask. Honestly, I don't know
why. But there must be a good reason because I see it happen with shocking
regularity.
For those of you who have read my article "Are You Your Own Worst Enemy?,"
that article was written to help products succeed in the marketplace. I'd
advise you to ignore that article, as it's advice runs contrary to the
purpose of this article - achieving market failure.
So, You've Developed a Great Product....
My frame of reference tends to be software - but the principals apply just as
well to hardware, any "high tech" product, even consumer packaged goods.
Pe... (more)
Dynamic Times Require Dynamic BI
Today's IT organizations face the daunting task of responding to constantly
changing business demands, many of which require timely development of new or
revised IT solutions.
Mergers and acquisitions are just one example.
Another is the fact that supply chains must form and re-form seemingly
overnight as product lifecycles shorten and products become more
personalized.
Further, with the explosion of social media and mobile computing, end users
are adding new and unforeseen demands for fast access to information.
Has IT's mission to support busine... (more)
Click Here to Download This White Paper Now!
A new era of Business Intelligence is unfolding with users buying and
deploying BI either with or without cooperation from IT. Because of this
shift, users now have many choices and need to make the best decision when it
comes to BI features, functionality and price.
Stay up-to-date on the ever-changing BI market by reviewing the findings of
the 2011 Dresner Advisory Services Wisdom of Crowds BI Market Study. Howard
Dresner, report author and worldwide authority on BI, shares the latest
market trends and provides true insight into what... (more)
Netflix is being compared everywhere to Coca-Cola Corporation and their
famous "New Coke" fiasco back in the 1980s.
What Coca-Cola Did Wrong
Sam Craig, professor of marketing and international business at the Stern
School of Business at New York University, pointed to what he and other
marketing experts have long considered the critical blunder that Coca-Cola
made - “They didn't ask the critical question of Coke users: Do you want
a new Coke?".
So Coca-Cola backpedaled very quickly and re-introduced "old Coke" (calling
it "Coke Classic") and, over time, phased out "New Coke." T... (more)
Click Here to Download This White Paper Now!
ActuateOne, built on open source BIRT technology, is the leading embedded
business intelligence solution for independent software vendors (ISVs)
looking to maximize their product portfolios and meet evolving user needs.
For over ten years ISVs have leveraged Actuate and BIRT technology to add
value to their applications by introducing features and functionality such as
dynamic visualizations, interactive content delivery, data analytics and
dashboarding.
Download this informational white paper and find out how to:
Choose the right BI ... (more)