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Business Intelligence Authors: Liz McMillan, Elizabeth White, Dana Gardner, Pat Romanski, William Schmarzo

Press Release

Marketo Supports Microsoft Dynamics CRM Customers

Microsoft Dynamics CRM Customers Can Now Expand Revenue-Acceleration Capabilities with New Marketo Offering

Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced further support for Microsoft Dynamics CRM. Marketo for Microsoft Dynamics CRM 2011 delivers a powerful marketing automation solution to increase pipeline, improve sales effectiveness, and optimise sales and marketing investments on top of Microsoft Dynamics CRM 2011. The solution will be unveiled at the 2012 Microsoft Convergence Conference in Houston.

"Marketo's Revenue Performance Management unlocks the power of CRM solutions to ignite revenue growth," said Marketo's chief revenue officer, Paul Albright. "Marketo is the only company that will increase customer pipeline, enhance sales effectiveness, and produce maximum sales and marketing productivity by showing bookings results from optimising marketing and sales spend. This is why we are the fastest growing company in our market."

Marketo helps companies align sales and marketing around revenue-generating activity, allowing the business to control their entire revenue cycle - that is, the spectrum of marketing and sales processes activity that begins with a customer's first interaction and continues through initial purchase and long-term customer satisfaction. In doing so, Marketo gives marketing and sales managers real-time insight into campaigns and results, and provides executives a clear picture of overall revenue performance along every step of the revenue cycle for greater optimisation and reporting at any level.

"Revenue Performance Management is poised to be the next big enterprise-level advantage," said Denis Pombriant, CEO at Beagle Research Group LLC and CRM thought leader. "As the buyer-seller relationship shifts and puts more onus on companies to engage at every level, sell to the hottest leads, and drive top and bottom line growth, solutions like Marketo deliver the necessary insight and intelligence about marketing and sales activity to help business grow revenue more predictably."

Marketo offers an easy-to-implement, cloud-based solution for Microsoft Dynamics CRM2011, to leverage the existing investment with a solution that actually increases company revenue in measurable ways. Marketo delivers significant business value from existing Microsoft Dynamics CRM implementations by providing an unprecedented ability to support revenue generation; inbound, social and content marketing; and to provide self-service, executive-level reporting. The product will be available early this summer.

To learn more about Marketo for Microsoft Dynamics CRM, please visit

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimise interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work - and work together - to help companies of all sizes accelerate predictable revenue growth.

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