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Business Intelligence Authors: Liz McMillan, Elizabeth White, Dana Gardner, Pat Romanski, William Schmarzo

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Fashion + Technology: Sony(R) and TRAY 6(TM) Partner Up To Bring You a Camera With Flash and Bling

Fashion + Technology: Sony(R) and TRAY 6(TM) Partner Up To Bring You a Camera With Flash and Bling

LOS ANGELES, Sept. 8 /PRNewswire/ -- According to a new survey from the Oxygen network, 77 percent of women would prefer a new plasma TV to a diamond solitaire necklace. In response to women's growing interest in technology, Sony(R) and TRAY 6(TM) have teamed up to make the choice even easier by combining the jewelry with the gadget. For a limited time, Sony(R) is giving away a free TRAY 6(TM) CameraCatch(TM) with the purchase of a Cybershot(R) DSC-T30 or DSC-T9 digital camera.

What is a CameraCatch(TM)? Inspired by the sleek lines of the Sony(R) Cybershot(R) digital cameras, TRAY 6(TM) merged fashion and function to create a stylish camera strap made of high quality gemstones, sterling silver, and steel wire. The CameraCatch(TM) has all the strength of a camera strap and all the beauty of your favorite jewelry.

With a camera that looks as good as the Sony(R) Cybershot(R), TRAY 6(TM) understood that no average camera strap would do. They designed two CameraCatch(TM) styles to complement the modern finish and form of these eye- catching cameras. Choose from the fun, playful Heart-Shaped Marble CameraCatch(TM) or the flirty and elegant Clear Crystal CameraCatch(TM). Either one will be sure to turn heads with every snap of the camera. These two styles are available for free with the purchase of a Sony(R) Cybershot(R) DSC-T30 or DSC-T9 digital camera exclusively at Sony Style stores or at (click "Cameras & Camcorders" and then "Special Offers"), and for individual purchase exclusively at

For the past two years, women have been the biggest buyers of digital cameras. Sony(R) and TRAY 6(TM) are working hard to make the trend last with irresistibly stylish designs that turn cameras into hot fashion accessories.

This release was issued through WebWire(R). For more information visit

Tray 6

CONTACT: Shannon Estrada, Public Relations for TRAY 6, Pitch! Press,
+1-310-791-0033, or [email protected]

Web site:

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