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Business Intelligence Authors: Elizabeth White, Harry Trott, Liz McMillan, ManageEngine IT Matters, Yeshim Deniz

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Best Practices for Integrating Search and Web Analytics Outlined in New Industry Analyst Study

Study, Available on www.omniture.com, Helps Marketers Make Sense of Search Data

OREM, UT -- (MARKET WIRE) -- 04/11/08 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today made available a JupiterResearch report titled, "Search Marketing and Analytics: Making Sense of the Data Overload." The JupiterResearch study addresses online marketing best practices and the importance of integrating search marketing with Web analytics to achieve long-term return on investment (ROI) metrics and easier to track campaign metrics.

Tracking the effectiveness of their search campaigns was a problem for 45 percent of the marketers surveyed. Conversely, marketers using hosted Web analytics solutions are the most satisfied with their search ROI (70% of respondents). The JupiterResearch study states that marketers must evaluate the synergy between paid search and search engine optimization and that the performance evaluation of both these listings must come from Web analytics.

The JupiterResearch study highlights that hosted applications, like those from Omniture, offer marketers the greatest breadth of data and the greatest integration capabilities. It calls out that "as search tactics become ubiquitous and increased marketing dollars go to search engine marketing, marketers will require measurement practices to justify their expenditures. Additionally, as the campaigns (and organizations) increase in sophistication, marketers must go increasingly deep in terms of features and complexity."

A free copy of the JupiterResearch study is available from Omniture at www.omniture.com/offer/105. All of Omniture's complimentary guides and whitepapers are available at www.omniture.com/resources/guides.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, Omniture SearchCenter and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact
Blake Stowell
801.722.7000, ext. 1115
Email Contact

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