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Action Engine Reports Outstanding Growth in 2008 for Mobile Applications for Major Media Brands

Action Engine Launches Mobile Applications for AOL, MSNBC.com, TiVo, Sports Illustrated, The Wall Street Journal Digital Netwo

Action Engine® Corporation, The On-Device Portal Company™ (ODP), today announced that it has launched more mobile applications for major media brands than any other on-device portal company in 2008. The company’s recent deployments include the following mobile applications and on-device portals currently available to mobile consumers:

“It is clear that the big brands are viewing mobile applications as the future and Action Engine as the company to take them there,” said Scott G. Silk, president and CEO of Action Engine. “Companies, like Apple and Google, have recently placed their strategic bets on the mobile applications market and that has created a new excitement around developing and deploying downloadable services. Mobile consumers are going to benefit from this surge with a tremendous variety of new services and content to download and enjoy on their phones.”

Many of the applications and on-device portals Action Engine develops for their customers on their Mobile Application Platform (MAP) have banner advertisements displayed throughout them. Collectively, Action Engine customers, including AOL, MSNBC.com, Dow Jones, and Sports Illustrated, have delivered ads to millions of consumers via on-device portals and mobile applications in the last year. The milestone illustrates adoption of Action Engine’s ad-enabled mobile application products, a growing trend towards in-application mobile advertising, and growth in the mobile advertising sector overall.

“I believe that custom applications yield the best user experience in mobile,” said J. Gerry Purdy, VP and Chief Analyst, Mobile & Wireless, Frost and Sullivan, in his July newsletter. “Due to the launch of the Apple App Store and richer operating environments in a larger number of phones, custom applications will become dominant on phones over the coming five years. It won’t be long until you’ll scout out the applications that you want on the Web and designate them to be downloaded to your phone. That process is going to greatly enhance the value of the wireless handset for all of us.”

Action Engine forecasts continued growth for their mobile application and advertising products in the second half of 2008. The company’s products are addressing more handsets than ever before with support for Java, Windows Mobile, BREW, and Blackberry devices. This year Action Engine also became the first on-device portal company to support social networking features including instant messaging and user generated content within their applications. As a result, the company has two new social networking applications scheduled to launch with major brands later this year with continued mobile application and on-device portal deployments planned into 2009.

About Action Engine

Action Engine, the On-Device Portal (ODP) Company™, enables media companies and network operators to build, deploy, monetize and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engine’s best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software for numerous companies including AOL, The Wall Street Journal.com, MarketWatch.com, Barron’s.com, MSNBC.com, Sports Illustrated, Golf.com, TiVo, Sprint, and Verizon Wireless. Additional information is available at +1-425-498-1500, [email protected], and www.actionengine.com.

Action Engine is a registered trademark. Action Engine Mobile Application Platform and The On-Device Portal Company are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

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